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	<lastBuildDate>Sun, 11 Jan 2009 06:30:44 +0000</lastBuildDate>
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		<title>How To Hire an Online Marketing Superstar</title>
		<description><![CDATA[
I&#8217;ve read quite a few blog posts on &#8220;How to Hire an SEO&#8221; and they&#8217;ve all been pretty informational, but I&#8217;ve always wondered what comes of the company that needs more than just a search engine marketing professional, but rather a jack of all trades instead.
Usually it&#8217;s through no fault of their own, but most SMB&#8217;s can&#8217;t [...]]]></description>
		<link>http://www.awakenstrategy.com/general/how-to-hire-an-online-marketing-superstar/</link>
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		<title>Sears&#8217; Black Friday Boo-Boo Prevention Plan</title>
		<description><![CDATA[For those of you that haven&#8217;t heard, Sears had a bit of a problem during one of the busiest shopping days of the year. I personally found out about it because I was actually planning on buying something from their online store. I didn&#8217;t feel like being shot at or trampled to death in the [...]]]></description>
		<link>http://www.awakenstrategy.com/web-strategy/sears-black-friday-boo-boo-prevention-plan/</link>
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		<title>Want More From Your Website? Ask The Three Wise Men</title>
		<description><![CDATA[
I couldn&#8217;t resist the analogy.  
Traffic, analytics, and conversions; the three proverbial wise men of internet marketing are making their presence known in a big way.  Learn how to implement them properly, and your website will be ahead of the pack.  Neglect one, and you could be wasting your time chasing the [...]]]></description>
		<link>http://www.awakenstrategy.com/web-strategy/want-more-from-your-website-ask-the-three-wise-men/</link>
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		<title>Internet Strategy; The MMA of Online Marketing</title>
		<description><![CDATA[ 
Most of you already know that I am a huge Mixed Martial Arts fan.  If you don&#8217;t know what MMA is, then check out Sherdog.com. There&#8217;s a ton of cool stuff there about the sport.
Now, in order for one to be a truly great MMA fighter, one must be versed in a variety [...]]]></description>
		<link>http://www.awakenstrategy.com/web-strategy/internet-strategy-the-mma-of-online-marketing/</link>
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		<title>How A Dead Man Helped Me Double My Adwords Conversions</title>
		<description><![CDATA[We&#8217;ve all heard of Pareto&#8217;s Principle; more commonly known as the 80/20 rule. I remember reading about him in high school, but it wasn&#8217;t until a couple months ago that I decided put him to the test to see if old Vilfredo actually knew what he was talking about.  Well, I have to say [...]]]></description>
		<link>http://www.awakenstrategy.com/web-strategy/ppc/how-a-dead-italian-helped-me-double-my-adwords-conversions/</link>
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		<title>Welcome!</title>
		<description><![CDATA[Well, my first blog post is obviously the &#8220;funny-feeling&#8221; ice breaker.  I think it&#8217;s the idea that I&#8217;ll be broadcasting my voice to whomever wishes to listen&#8230;pretty weird.
Anyway, I think I&#8217;m over it now.
Like I said in my profile, I&#8217;ll mainly be using this blog to speak about my professional life and the industry [...]]]></description>
		<link>http://www.awakenstrategy.com/general/welcome/</link>
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